Privacy policy

Last Updated: 4th December, 2025

Essential Cookies

GroupCookiesUsedDurationDescription
form.typeform.comAWSALBTGThird-party6 DaysUsed to attribute commission to affiliates when you arrive at the website from an affiliate referral link. It is set when you click on one of our links and used to let the advertiser and us know the website from which you came.
form.typeform.comAWSALBTGCORSThird-party6 DaysUsed to attribute commission to affiliates when you arrive at the website from an affiliate referral link. It is set when you click on one of our links and used to let the advertiser and us know the website from which you came.
cdn.webflow.com_cfuvidThird-partySessionThe cookie is used by Cloudflare to identify and track unique visitors, helping to optimize website performance and security.

Performance Cookies

GroupCookiesUsedDurationDescription
keystonesmart.com_gidFirst partyA few secondsThis cookie name is associated with Google Universal Analytics. It stores and updates a unique value for each page visited._gid
keystonesmart.com_gaFirst party1 yearThis cookie is used to distinguish unique users by assigning a randomly generated number as a client identifier. It is included in each page request on a site and used to calculate visitor, session, and campaign data for the site's analytics reports. By default, it is set to expire after 2 years, although this is customisable by website owners._ga
keystonesmart.com_ga_xxxxxxxxxxFirst partyA few secondsTo generate statistical data on how the visitor uses the Service
linkedin.combcookieThird-party1 yearThe bcookie cookie is used by LinkedIn to remember a user's browser and provide functionality like tracking and analytics for advertising and performance purposes.
clarity.microsoft.comclckFirst party1 yearPersists the Clarity User ID and preferences, unique to that site is attributed to the same user ID,
clarity.microsoft.com_clskFirst party1 dayConnects multiple page views by a user into a single Clarity session recording.
clarity.microsoft.comCLIDThird-party1 yearIdentifies the first-time Clarity saw this user on any site using Clarity.
clarity.microsoft.comANONCHKThird-party10 MinutesIndicates whether MUID is transferred to ANID, a cookie used for advertising. Clarity doesn't use ANID and so this is always set to 0.
clarity.microsoft.comMRThird-party7 DaysIndicates whether to refresh MUID.
clarity.microsoft.comMUIDThird-party1 yearIdentifies unique web browsers visiting Microsoft sites. These cookies are used for advertising, site analytics, and other operational purposes.
clarity.microsoft.comSMThird-partySessionUsed in synchronizing the MUID across Microsoft domains.
cdn.embedly.comem_cdn_uidThird-party1 yearUsed to track a user's interaction with embedded content (such as videos or rich media) provided by Embedly. This helps to understand how often the embedded elements are utilised.

Functional Cookies

GroupCookiesUsedDurationDescription
linkedin.comli_gcThird-party5 monthsThe cookie is used by LinkedIn to store a user's consent for the use of cookies on the site.
vimeo.com_cfuvidThird-partySessionThe cookie is used by Cloudflare to identify and track unique visitors, helping to optimize website performance and security on vimeo.com.
vimeo.com__cf_bmThird-partyA few secondsThe cookie is used by Cloudflare to manage bot detection and mitigate malicious traffic on vimeo.com.

Targeting Cookies

GroupCookiesUsedDurationDescription
linkedin.comlidcThird-partyA few secondsThis cookie is used by LinkedIn to track the user's activity and optimize advertisement targeting.
youtube.com__Secure-xxxxxxxThird-party5 monthsThis cookie is used to enhance security by ensuring that requests come from legitimate sources.
youtube.comYSCSessionThis cookie is used by YouTube to track views of embedded videos and interactions with the video content.
youtube.comVISITOR_INFO1_LIVE5 monthsThis cookie is used by YouTube to track information related to the video player, such as viewing preferences and settings.
youtube.comVISITOR_PRIVACY_METADATAThird-party5 monthsThis cookie is used by YouTube to store privacy-related metadata for users, helping manage user data preferences.